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Google Supply and Demand

In economics, supply and demand describes market relations between prospective sellers and buyers of a good. With Google it is exactly the same thing. Jim Bob died jumping from the ABC Building at 8:00 AM this morning. Now Sue watches the breaking news on “Today” and goes straight to the pc and searches on Google for “Jim Bob Splattered” at the same time another 100k peeps do exactly the same thing. Here is Grizz drinking his coffee reading Blogger Unleashed counting how many times Vic wrote “Fuck” when he hears the Today show saying that Jim Bob jumped of the ABC Building and is pretty much fucked! Grizz goes straight to Blogger and makes a brand new blog named jimbobsplattered.blogger.com he puts up a post keyword focus on “Jim Bob Splattered” and slaps some affiliate ads. Sits back keeps drinking his coffee and reading Blogger Unleashed and 23, 24, 25, 26, by the time Grizz finishes counting how many “Fucks” I squeezed into the post he just had about 30k hits and made a few grand from affiliates.
 
Now comes Vic, while Grizz is making money I am looking at the domain auctions I find a PR7 4 year old domain solid PR links and it is for a sick niche the name of the domain is cheaphealthinsurance.com now besides being a really high search keyword term adsense clicks for the niche are just fucking stupid you can get up to $40.00 clicks. I buy the domain get instant transfer and by the time Grizz finished his blogger blog I finished uploading a wordpress site with my special mix and already have 10 post. Now I sit back and two weeks have past and I have received a grand total of 5 fucking visitors and not one click.
 
The question is how the fuck can Grizz get 30k hits on a brand fucking new domain, no keyword authority no links no nothing and here I am with a just sick fucking domain beautiful PR links and I get 5 fucking searches because I misspelled “insurince”.
 
Google supply and demand. Grizz supplied what Google needed! Google had an instant burst of searches for a term that had no real results so here comes Grizz and supplies exactly what they need and bingo instant indexing. Now in my case, do you have any idea how many asshole like me also have PR7 domains for insurance that also though they would kill it? Google will take their sweet ass time indexing me and indexing my in-links because at the end of the day they already have more then relevant content for their users searching for “cheap health insurance”.
 
My point folks the more competition in the niche the more your results will be delayed the less competition on a niche the faster your results, of course this taking into consideration traffic. The more searches on a low competition niche the faster you will get indexed and also the faster your in-links will be counted and indexed.
 
Google is in the business of providing information to their users. If you can provide Google what they need the more love back they will give you.

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37 Comments

  1. bloggingzoom.com on 28.12.2007 at 02:46

    Google Supply and Demand | Blogger Unleashed…

    I made this post because while doing my mentor program, I am finding folks do not understand why some post they write get indexed really quick and why some other post weeks past before they get indexed. I hope this will not only explain it but also pro…

  2. Markk on 28.12.2007 at 03:52 (Reply)

    Point taken, Vic. Good analogy on how to be a smart cookie like Grizz. Did it with an “unknown” blog and it works to a certain extent. That’s about as much as I can say. Keep the gun blazing!

  3. Terry Didcott on 28.12.2007 at 03:53 (Reply)

    This is what Grizz ha been talking about in his blog for quite a while now - except when he first wrote about it he had about two readers and I wasn’t one of ‘em!

    I only recently found it but what he does really works. Its all about catching that breaking story - I bet he made a shitload of money when they arrested Michael Jackson on pedofile charges! That’s the sort of thing to have your ears and eyes wide open for - not so much breaking news but breaking fucking scandalous news and everybody and his dog will be googling the fuck out of it for a couple of days.

    Get a free blog up there in the first ten minutes and its game set and fucking match to he who dares!

    Terry

    PS: Come on Paris, do a Marylin for me baby… (…oh that’s sick!!)

    1. Vic on 28.12.2007 at 09:51 (Reply)

      Terry the important thing is to understand and why we must now get inpatient when sometimes we do not index quickly or go up the serps as quick as we feel we should.

      Terry on a side note I am still working on getting your domain indexed. Do two things right now your site is not providing keywords or content on the meta tags so install the all in one seo pluging also change your permalinks to /%category%/%postname%/ I will keep working on it on my side we will get this fixed.

      1. Terry Didcott on 28.12.2007 at 12:05 (Reply)

        Thanks Vic, I appreciate your help. Just added the SEO pack and changed the permalinks…

        On another side about speed of getting indexed this’ll make you laugh - it nearly made me cry!

        I got a blog out fast early this morning covering the Pakistan thing and did all the tricks but the posts wouldn’t index even after a couple hours. In the meantime I wrote a shit celebrity post on another blog and tried to index that - again nothing…

        Then I checked it half hour later and some friggin’ scraper had my shit celeb story indexed on his site with my crappy title and everything - the only one on Google for those keywords - still no sign of my original… WTF!???

        How’d that happen? Do Google bother to check which IP sent the ping now and ignore it if its used too much?

        The happy ending: At least the scraper left my link back to me intact, so I got a little something for it!

        Terry

        1. Vic on 28.12.2007 at 12:07 (Reply)

          Terry LMAO that fucking sucks do me a favor can you send me via email both your link to your post and also the scraper so I can see how and why this happened.

        2. Terry Didcott on 28.12.2007 at 13:20 (Reply)

          Just sent it…

          1. Vic on 28.12.2007 at 13:34 (Reply) (Comments won't nest below this level)

            Terry I answered all the way at the bottom so other users do the same.

  4. costa on 28.12.2007 at 04:17 (Reply)

    Gotcha. Must keep my ears and eyes opened more.

  5. pavs on 28.12.2007 at 04:43 (Reply)

    So It has to be a blogger account, a brand spanking new domain wont work because google will take its sweet ass to index it?

    Lets say hypothetically. The event that happened in pakistan about a politician being killed. If I were to setup an account within the first 30 minutes in a blogger account with atleast 5-10 posts. I will get immidiately indexed by google? Than how does news site like BBC, CCN gets immidiate index on this kind of news?

    1. Terry Didcott on 28.12.2007 at 05:28 (Reply)

      Hi Pavs,

      Big news sites like BBC or CNN are being crawled all over by the search engines pretty much all day as their content changes by the minute. That’s why they’re always up top.

      For the rest of us mere mortals, a blogger blog is one very good way of sneaking in there. But it doesn’t always work. I put up a new blog to cover exactly that story about Bhutto and despite using the fast indexing trick it didn’t index. But then my internet connetion been playing up like a bastard last few days - couldn’t get an answer into Yahoo answers either on the same story (that’s another ploy to raise the profile of a new flash-in-the-pan blog BTW) so I’m climbing the walls here! Fucking Spanish telephone service is nearly as bad as its crap postal service LMFAO!!!

      back to the plot - I don’t think you need to put up 10 posts because it’s not about the content thing - just a couple will get the ball rolling - one with a title that there are no search results for to get the blog indexed and the next with a keyword rich post and a block of ads above usually works.

      And don’t make your story too interesting or the fuckers’ll read it and not click the ads!!!

      Terry

      1. Terry Didcott on 28.12.2007 at 05:37 (Reply)

        PS: before I get jumped on…

        I meant you don’t need 10 posts to start it off right away - but then what you need to do to keep up high in the SERPs once you get indexed is post every couple of hours with slightly different keywords around the main topic and ping so each new post goes up in the serps. Or else your blog’ll just slide down…

  6. Dan on 28.12.2007 at 06:43 (Reply)

    Vic:
    Yeah but 6-10 months from now you will be killing it with chaep insureance and Grizz’s blog will be shit right? And yours will be longer term as well.
    (Another killer post by the way.)

    1. Vic on 28.12.2007 at 09:56 (Reply)

      Dan you are right on. Grizz has said before their is no wrong or right just different ways and I so agree. I left BH because I wanted to establish equity and build sites that in the beginning would not provide the huge income but over time it would surpass the total amount I would be able to squeeze out of the BH site.

  7. Elliott on 28.12.2007 at 08:31 (Reply)

    Vic,

    Great info! I have noticed the same thing with Google! I created a blogger blog a few weeks back when John Berg was found dead, and had about 50 hits on it pretty quick. Didn’t do much money on it, guess I need to figure out what works best for affiliate, etc. on those sites still.

    But, I have a couple of other niche sites for ipods and music downloads and it does take time for them to get some love, like you say!

    Hope your feeling better, and to save Griz from counting, I think there was 10 F&^ks or variations in this post. :)

    1. Vic on 28.12.2007 at 09:59 (Reply)

      LMAO Thanks Elliott I am feeling a bit better today. I am sure Grizz will appreciate you helping out with Vic’s Fuck Meter. My main intent with the post is to let you guys know that just because a site is not getting the huge amount of traffic that you think it should it may not be that you are doing anything wrong, instead you may be doing everything right but the supply is way higher then the demand and as such Google will give your site less priority in the big scheme of things. The important thing is to stay the course it may take longer but you will see your site climb the SERPS.

  8. Desty on 28.12.2007 at 08:49 (Reply)

    I posted a video on my funny video site about Futurama leaving cartoon network and adultswim. Right now they’re in the middle of a Futurama marathon. I targeted the keywords “futurama leaving adultswim” and have gotten several searches from Google over the past 3-4 days. I’ve made ALITTLE money, very alittle, but it does work!

    1. Vic on 28.12.2007 at 10:00 (Reply)

      Desty the important thing is to keep applying the same techniques over and over and over again as such traffic keeps climbing and climbing until suddenly you start seeing real money.

  9. Frank C on 28.12.2007 at 11:16 (Reply)

    One caution I’d mention is to be careful about going after tragic events or you might draw unwanted trouble, including police investigations.

    I understand your point about drawing the traffic by hooking into a current event where there is little or no pre-existing indexed content. My question is, how do you get that to convert? News sites will have you beat on content since you will essentially be rewriting their content. People will be searching for info, not to buy something, so once they see your content is crap, back to Google they go. How do you turn that 30K search hits into $1000 in affiliate sales?

    1. Vic on 28.12.2007 at 11:31 (Reply)

      Frank you are extremely right not to mention you will have tons of pisst of comments which is ironic because the comments will move you up on the SERPS.

      You are wrong on your assumption that News sites will beat you, with my current event sites I will consistently beat out CNN and the likes on SERPS and it is quite easy.

      The official News sites write horrible for SEO reasons example:

      News sites will usually start the stories this way.

      Title: Horrible Political Tragedy in Pakistan

      [DATE] [SOURCE] [PLACE] And then they start the story.

      People are not searching in Google for “Horrible Political Tragedy in Pakistan” People will be searching for a name.

      So in my post I will put the name in the title I will start the post with the name in the first sentence and I will use the complete name in the rest of my post. Official News sites only use the full name in the beginning of the story for the rest of the story they will only use the last name.

      Now you got 30k unique hits how do you convert? Let’s start that 90% will be shit traffic because they are not looking for a product or service so that leaves you with 3k unique these are the ones that out of curiosity will click an ad, this is where you have to have chosen an affiliate that has a high CVR landing page all you need Frank is 20 sales of an affiliate that pays $50 a sale and you just made 1k. Frank it is all in the numbers.

      Folks again the whole intention of the post was to explain why some content gets priority and other does not.

      I do not use this method anymore I rather build a niche that has a need and my CTR and my CVR will be so high that I do not need 30k hits. With a niche that has solid organic traffic I can make the same amount of money with only 500 unique hits. Because the person that came to my site has a need and he finds me with a solution for his need.

      1. Frank C on 28.12.2007 at 12:33 (Reply)

        I was thinking about them beating you on content quality rather than SERPS. I’d guess the big news sites depend mostly on direct traffic more than search or referral.

        So, the idea is even with a conversion rate of about .0667% you’ll still make a nice chunk of change due to the high traffic volume. Would using a “bait and switch” type ad graphic increase your CTR to the offer in this case?

        1. Vic on 28.12.2007 at 12:48 (Reply)

          Frank the key is CVR you need an affiliate that will have a killer CVR landing page especially the header and the first about 400 pixels of height. It has to have something or say something that will get the attention of the reader if it does not you will get a quick click out.

          I will give you an example and mind you I have never work porn but If you get 30k unique hits on a search string like “Britney Spears Nude” guess what would be the best affiliate to use? I would bet that the CVR on porn sites that have celebrity nudes has to be huge. Again I have never and will never work porn or things that are illegal like torrent sites but the stats are the stats and I have always giving you guys the facts you used them as best you seem fit to use them.

  10. Julie on 28.12.2007 at 12:14 (Reply)

    Very interesting post…I just learned something today. Thanks!

    1. Vic on 28.12.2007 at 12:49 (Reply)

      Welcome Julie

  11. Vic on 28.12.2007 at 13:33 (Reply)

    Terry I am answering here because I want the rest to make sure this does not happen to them.

    Terry do a Google site: of your full site you will notice that not even your index page is indexed you currently only have two post indexed even though you have more. I think it would be safe to say that some Blogger user Flagged your blog. My suggestion take the top Blogger banner down. Now I know how to do that with BloggerGenerator but I do not know how to do it manually.

    This is where Blogger Guru Grizz needs to take a break from making money and step in and answer how to do this.

    1. Grizzly on 28.12.2007 at 13:46 (Reply)

      I see Vic came to the same conclusion I did below. Hang tight and I will see if I can find the instructions for removing the banner.

      1. Grizzly on 28.12.2007 at 13:56 (Reply)

        This site has tons of Blogger hacks, go here to remove the Nav bar

        http://blogger-templates.blogs.....avbar.html

        1. Terry Didcott on 28.12.2007 at 14:05 (Reply)

          Yo! Brilliant Grizz that got it!

          Now to write a nice personal post to Mr Asshole who is obviously watching that blog like a cat watching a turd… hehehehehe….

    2. Terry Didcott on 28.12.2007 at 14:00 (Reply)

      Aha… I saw that too but had no idea what it meant - I was wondering if Google were ignoring me - now it makes perfect sense.

      That’s not the only blogger blog of mine to fail to index a post, so there may be a disgruntled competitor watching my blogs - boy would I love to turn the tables on that asshole!

      People in glass houses etc…

      Thanks for the heads up guys

  12. Grizzly on 28.12.2007 at 13:39 (Reply)

    Morning all,

    Vic, hope you are feeling better - I should be golfing in Florida right now but my kids and their mother are all laid up in bed with the flu and I have a good idea of how you must feel.

    Since you practically forced me into this conversation I will not apologize for treading on this post this time.Lol

    Re: The Bhutto Story

    When this story broke I did a quick check yesterday and saw Google had no shortage of news already indexed - as Vic said, the supply was already there and no point in chasing it unless you can come up with an angle not already covered. One really dirty trick I have used in the past for stories like this is to just lie like so…

    “Breaking Photos of Bhutto Bomb Blast”

    “Bhutto Photos Leaked by Medical Examiner”

    etc…

    I didn’t do it but if someone was to post such an article even today you might be surprised at how many morbid people are out there looking for such photos. You will also be ranked well if you add new posts through out the day using terms like “new photos”, “updated photos” and “latest photos”. The point in covering current events is to target the story others can’t or won’t - don’t rehash the story that the news agencies are already beating to death. (promising photos is the best form of bait for just about any story and since they rarely exist it’s not something the real news can offer)

    I didn’t bother because you won’t be able to monetize a story like this. You need advertisers offering the goods you promised to your readers and didn’t deliver on. Always keep this in mind when deciding what stories to jump on. (the only relevant adsense ad you will get is the NYtimes ad which will get clicked but pays crap)

    Some clarification re: Pavs and Dan

    You don’t have to use blogger for this but it is more practical. I can get a URL like bhuttodeathphotos(dot)blogspot(dot)com and 10 other similar ones in minutes and for short term sniping this is important as these URL’s will get indexed on top of the pile for anyone searching for Bhutto photos. BTW I would create 10 blogs and not just 1 for a story like this - each blog would take turns releasing a new post every half hour until interest wanes.

    Dan this type of blog isn’t meant to be around in 6 months whereas Vic’s Insurance site is for long term income. When the story dies you scrap the blogs. (so why spend money on a domain and hosting when blogspot is free)

    Yes this is as unethical as it gets - it is simply a short term money maker that I use when the right stories come along. Btw - this is not all I do online.

    Frank as long as you don’t break any laws you can target any story. Promising photos and not delivering isn’t illegal and at most someone will flag your blog as spam and blogger will delete it - the types of reader this activity draws usually will not know about flagging.

    Vic explained exactly how to beat the news sites - SEO. News articles are written for readers not search engines and anyone with a modicum of SEO knowledge can easily out-seo the NY Times.

    Converting traffic to money is always the hard part but Terry made reference to MJ a little earlier and lets compare a MJ story to the Bhutto one. With Michael I can write a post optimizing keywords like Celebrity, Latest Photos, Celebrity Photos etc and my post will cause Google to deliver adsense ads relevant not to just MJ but celebrities in general. Anyone searching for a MJ story is likely to click on ads about other celebs or events. In Bhuttos case you will be severely limited in what ads you can get Google to produce and the audience will not be predisposed to click on anything not relevant to Bhutto so it is pointless to target the story - lots of traffic but no conversion for it.

    BTW - I turn comments off when targeting this type of story.

    One last thing that applies to Terry. If a scraper get’s indexed with your info and you haven’t it’s most likely that they flagged you as spam and/or they have some PR and you don’t. I typically use a few backlinks when posting a spam story just to up the anti on any would be competitors. Most of you don’t have access to this method but I have a lot of legit sites in a lot of niches and a couple of PR5 links from my current event sites to a new blog about Bhutto will get me top spot on the search index - just remember to remove the links after the campaign is over as Google will have de-listed the spam blog by then and you don’t want to have your legit site linked to a bad neighborhood.

    It’s important to keep in mind who your readers are when deciding what kinds of current events you target. Stories that attract teenage boys are easy to monetize (re; my Kelly Pickler blog)- stories that attract a broad general audience are hard to monetize ie. Bhutto. There are lots of ways to get traffic but don’t waste your time if it can’t be monetized.

    Vic I hope you don’t mind me leaving a message here for the dozens of people who have emailed me the last couple of days - most read your blog and I want to tell them that I am away from home with my old crappy laptop and am unable to send emails - no idea why but I receive them just fine. Rod, Fred, Monika and several others have been waiting for answers and I can’t reply which is pissing me off no end but if they see this I hope they understand that I am not ignoring them.

    Geez Vic - I’ve never seen a blog that can generate comments and interest like you do. What a great idea you had with this and I am sure you are pulling your hair out trying to figure out how to monetize it! No easy task given the audience - maybe you should try the “buy me a beer” thing. It’s the least we could do!

    1. Vic on 28.12.2007 at 19:14 (Reply)

      Hey Grizz sad to hear about the family buddy. I hope they all get better soon and you can go hit some balls. You know it is shameful when your explications in the comments are longer then my actual post mmm I suck. Thank you so much buddy.

      You know I wonder if the buy me something plugin would work. I have had that installed in a few blogs that plugin was kind of the in thing when I started blogging LOL I have never had anybody buy me shit LMAO but then I guess with my grammar who would?

  13. AlexK on 28.12.2007 at 22:39 (Reply)

    Is it a piece of irony that I discovered that this topic hadn’t been stumbled yet? It’s a informative piece well worth the read.

  14. Monika@The Writers Manifesto on 28.12.2007 at 23:15 (Reply)

    Hey Vic,

    This post basically describes what I did recently since I learned from you and Griz about niche sites. I went and created a blogger blog on a hot topic and it got me 2,000 uniques in 1 day. The funny thing is, I haven’t posted since and still get between 200 - 400 uniques right now and that is 5 days later.

    Trouble is, like Griz mentioned, I’m struggling to monetize the blog as of now and this sucks since I could have easily made some good money if I knew what I was doing.

    I hope you are getting better soon, I kind of missed your regular updates. LOL

  15. Mike Pedersen on 29.12.2007 at 06:32 (Reply)

    Vic and Grizz,

    This is pretty fricking cool. I’ve never done anything like this and would like to try it, but taking the time and expense (very little) to get a domain and post like a mother would be a somewhat pain in the ass :)

    But even in my niche of golf, I could really stay up on the current news and do this. I don’t think the traffic numbers will be as high as you guys mention, but it would be worth a shot even for an adsense burst once in a while.

    Especially big tournaments coming up. I would think if I can do 3-10 posts a day with a ton of keywords for that weeks tournament in it, it might do well. Am I correct, or will the BIG golf sites beat me everytime?

  16. Mike Olbinski on 03.01.2008 at 05:01 (Reply)

    I just wanted to add to this…I’m having a ton of fun tonight.

    Back in November I posted a blog about Conan O’Brien’s beard and how he was growing it out for the WGA Strike.

    Well, this past week it started getting a lot of hits, mainly because he’s back on tonight I think. Usually with normal traffic, my blogs get between 20-30 hits a day on average.

    That blog from November has 300+ hits since 6pm tonight…4 hours and all via Google.

    So I took it upon myself to write another blog, with the same keywords in the title and all over the blog:

    “conan obrien beard”

    Bam, that one in just like 5 minutes is getting hits, in fact I got 30 already in about 30 minutes.

    Supply and Demand!

    The real question is, WTF are people doing caring about his beard???

  17. […] which is my 2007 “Make Money Online” Blog of the Year has given out the goods on how I get instant traffic to a new blog. Most people who start a new blog have trouble getting instant traffic, and that’s because […]

  18. Bonusdays on 05.05.2008 at 00:57 (Reply)

    Vic,

    I’m going back and reading through all your posts because I just got turned onto your site about a week ago.

    This post is one of the best things I’ve ever read.

    Specifically, I’m talking about some dots being connected for me and a light turning on in my head.

    The single biggest mistake I’ve made so far is go after these huge highly competitive markets
    without a full understanding of exactly how long it would take me to be a real competitor.
    Thanks.

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