Comments on: Online Advertising A Study http://bloggerunleashed.com/monetization/online-advertising-a-study/ .:: Make Money Online Because You Deserve The Truth ::. Wed, 19 Nov 2008 13:32:48 +0000 http://wordpress.org/?v=2.5.1 By: Vic http://bloggerunleashed.com/monetization/online-advertising-a-study/#comment-149 Vic Fri, 14 Dec 2007 17:46:37 +0000 http://bloggerunleashed.com/monetization/online-advertising-a-study/#comment-149 Hi guys I just made the post so let's move over there for comments. Thanks ;) Hi guys I just made the post so let’s move over there for comments. Thanks ;)

]]> By: Frank C http://bloggerunleashed.com/monetization/online-advertising-a-study/#comment-142 Frank C Fri, 14 Dec 2007 12:41:02 +0000 http://bloggerunleashed.com/monetization/online-advertising-a-study/#comment-142 "I love to read “how to monetize” post written by a guy who has 100 ads on his site." Guilty. :) But, when it comes to ads, OpTempo is sort of a lab right now where I can go crazy and break some conventional thinking rules. For example, you're supposed to have a few neat rows of 125x125 ads just like John Chow, not big honkin' 300x600 ads, in your sidebar. “I love to read “how to monetize” post written by a guy who has 100 ads on his site.”

Guilty. :)

But, when it comes to ads, OpTempo is sort of a lab right now where I can go crazy and break some conventional thinking rules. For example, you’re supposed to have a few neat rows of 125×125 ads just like John Chow, not big honkin’ 300×600 ads, in your sidebar.

]]> By: Manick http://bloggerunleashed.com/monetization/online-advertising-a-study/#comment-141 Manick Fri, 14 Dec 2007 12:04:54 +0000 http://bloggerunleashed.com/monetization/online-advertising-a-study/#comment-141 I think most of the study results are in the expected lines. Ads are annoying and particularly intrusive ads are more annoying. One result that surprised me is this: Non-congruent ads lead to greater memory of both the site content and the advertisement. I, all the while, felt that congruent ads will help you to relate with the content and will be easy to remember. Another interesting fact is the reception of ads by the U.S. and the Mexicans. Probably, I will wait for your next post to understand what is the significance of this study to us. Don't tell me that stop showing ads completely to enhance the behavioural intentions. Thanks. I think most of the study results are in the expected lines. Ads are annoying and particularly intrusive ads are more annoying.

One result that surprised me is this: Non-congruent ads lead to greater memory of both the site content and the advertisement. I, all the while, felt that congruent ads will help you to relate with the content and will be easy to remember.

Another interesting fact is the reception of ads by the U.S. and the Mexicans.

Probably, I will wait for your next post to understand what is the significance of this study to us. Don’t tell me that stop showing ads completely to enhance the behavioural intentions. Thanks.

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